Creative Encounters Tirana banner

Tirana’s Agency for Creative Industries and the British Council invite professionals to take part in a two-day event and contribute to the development of the joint strategy recommendations.

In times of rapid economic and technological changes, cities around the world are striving to gain an international reputation as attractive hubs for investors, tourists and a skilled workforce. The improvement of infrastructure, the creation of a more appealing environment for citizens and strategies to attract and keep the most successful are key priorities for urban development nowadays.

However, it cannot be denied that the most important ingredient in making a city attractive is its soul – the creatives and artists working in it. In the modern world, the creative sector is not merely seen as an entertainment industry but is also considered to be one of the key engines of development and a significant contributor to the economy. That’s why many governments around the world are introducing policies and incentives to grow the sector.

In the last couple of years, we have witnessed tremendous changes in Tirana and Albania in general. Economic growth, new infrastructure and a dynamic civil society have become more prominent and gained recognition on the international arena. In order to integrate and develop the creative sector further, the Municipality established the Agency for Creative Industries in 2022.

In the UK, the creative industries sector has been fostered for more than three decades and its impact and contribution to the national GDP has been closely monitored. However, to keep pace with ongoing advancements, the sector and government bodies are constantly reframing the approach to the development of the sector.

This two-day event will provide a platform for professionals from the sector to compare their experiences and methods, explore good practices, successes and failures so as to lay the ground for closer relations and collaboration between Albania and the UK in the field of the creative industries.

Tirana’s Agency for Creative Industries and the British Council are pleased to invite professionals (creative producers, entrepreneurs, thinkers) from Albania working in the fields of film, music, gaming, tech, architecture, design and fashion, theatre, visual arts and cultural heritage – along with interdisciplinary professionals – to take part in the event and contribute to the development of the joint strategy recommendations.